e-Diplomacy: Power through Social Media

Hi all!

I’m still very new to the field of public diplomacy and as such I am only beginning to understand the exact scope of what it entails. I’ve spent some time on the Take Five blog and while there are many great posts to read, one in particular caught my attention.

One of the many topics I am am interested in is the role of social media in influencing relations between not only governments but between non-state actors.  Such diplomacy through social media is known as e-Diplomacy, as highlighted in the following linked blog. It was very interesting (albeit not surprising) to see the results of the research posted in this blog ( http://takefiveblog.org/2013/02/19/the-use-of-social-media-in-public-diplomacy-scanning-e-diplomacy-by-embassies-in-washington-dc/) which  show that over half of the embassies researched use social media, and often use more than one social media platform at a time.

This research highlights that governments are recognizing the role and potential of social media in getting young people involved and interested in world events and issues. Traditionally public diplomacy tends to lie in the realm of governments interacting with each other, but with the popularity of social media in the public sphere this may be changing quickly (The so-called Facebook Revolution, anyone?). What this means for future policy making, if anything, would be interesting to research.  It would also be interesting to see if people really are becoming more knowledgeable of world events and issues through the use of social media.  Can “following” or “liking” an organization, program, or politician really influence the public significantly more than, say, watching the news? This would be difficult to measure, however, I feel that social media has the ability to highlight the interactive and synergistic potential of public diplomacy. I look forward to seeing what the future of e-diplomacy entails

Enjoy your weekend everyone.

-Stacey Massuda

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