Tag Archives: transformational PD

The Netherlands, water management, and ‘transformational’ PD

 

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During my practicum team’s recent research-gathering trip to The Hague, Netherlands over Spring Break, we visited the Dutch Ministry of Foreign Affairs and spoke to Marisa Witte, a policy officer of Public Diplomacy there. Although in the context of our research project, we were disappointed and surprised that PD in the Netherlands greatly downplays the role of student exchanges and cultural programming (to the point that they are not handled by the PD department at all), in retrospect and in light of the readings on transformational diplomacy, I realized how much the focused, practical approach to PD that the Netherlands currently takes fits into this theoretical concept. In his article “Rethinking advocacy for the globalisation age,” Daryl Copeland expresses his hope that transformational Public Diplomacy can be used not only to bridge cultural divides, but also to address the pressing global problems facing the world, including those of “environmental degradation”; the Netherlands is doing just that with its PD efforts to promote Dutch knowledge in the areas of water management. Ms. Witte explained to us how the Dutch foreign ministry has been doing work linking and promoting Dutch experts in water management with needs in similarly low-lying regions such as post-Katrina New Orleans. Because of this ‘seeding,’ the Dutch expertise in this area is now recognized to such an extent that after Hurricane Sandy in New York, Dutch experts were immediately some of the first people contacted in order to give advice. With the increase of global warming, this type of practical, direct, and transformational public diplomacy seems like a logical step for a small country that wants to make a positive impact on a global scale.

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